Interested? Try our Ghost cohort

What Paperwall is

Paperwall adds a pay-per-read option next to your subscription prompt. A reader who is not ready to subscribe can pay a small amount to unlock one article.

What we propose

A one-month cohort of Ghost publications in November. Each publication runs pay-per-read on a small set of articles. All publications start together and receive a shared report at the end.

Setup

The Ghost integration is live. Add a code snippet to your theme, then verify it. Most publishers finish in under one hour. Then choose the eligible articles and set a price for each.

What you control

• Which articles are included
• The price of each article
• Where and when the option appears
• Editorial rules, identity, and entitlements

Paperwall appears only at the paywall. Readers stay on your site.

What you get

• Your results: unlocks, revenue per article, and effective price per unlock
• An anonymized report on all participating publications
• Promo materials and setup help
• A $100 bonus at 10 paid unlocks in the first month, or $250 at 50 paid unlocks

What we need from you

• One contact person
• Agreement on your article set and prices
• An optional check-in during the month

Timeline

1. Late October: set up, verify, and choose articles and prices
2. November: run the cohort
3. Early December: receive your results and the cohort report

Risk

Pay-per-read runs alongside your subscriptions. You can roll it back at any time. The cohort lasts one month.

Next step

Get started, or contact us to talk it through first.