Interested? Try our Ghost cohort

What Paperwall is

Paperwall adds an option to unlock a single article next to Ghost's subscription prompt. Readers who don't want a subscription can pay for the article they came to read. See it on our Ghost blog.

What we propose

A one-month cohort of Ghost publications in November. Each publication offers unlocks on a small set of articles. All publications start together and receive a shared report at the end.

Setup

Paste the integration code into Ghost's Inject Code panel and connect your Admin API key. Then choose the articles and set a price for each one in tickets. Setup takes less than an hour. You can test the whole flow in sandbox mode before readers see it. Read the Ghost guide.

What you control

  • Which articles are included
  • The price of each article
  • Where and when the option appears
  • Editorial rules, identity, and entitlements

Paperwall appears only at the paywall. Readers stay on your site.

What you get

  • Your results: unlocks, revenue per article, and effective price per unlock
  • An anonymized report on all participating publications
  • Promo materials and setup help
  • A $100 bonus at 10 paid unlocks in the first month, or $250 at 50 paid unlocks

What we need from you

  • One contact person
  • Agreement on your article set and prices
  • An optional check-in during the month

Timeline

  1. Late October: set up, verify, and choose articles and prices
  2. November: run the cohort
  3. Early December: receive your results and the cohort report

Risk

Paperwall appears next to your subscription offer, and only on the articles you select. It doesn't change your subscription flow. You can turn it off at any time.

Next step

Get started, or contact us to talk it through first.